Berlin Food Week for Wild Blueberries

To capitalize on the popularity of Berlin Food Week and to make foodies aware of the superior quality and versatility of wild blueberries from Canada, mk² commissioned a booth at the culinary food market at central shopping mall Bikini Berlin to showcase delicacies from client Wild Blueberry Association of North America (WBANA).

Berlin Food Week attracts manufacturers, brands, chefs, gastronomists, and start-up companies from around the world. The WBANA booth was poised in the heart of the event, the “House of Food” which attracts 58,000 visitors in two days. “Tray Cats” promotional assistants in eye-catching outfits offered guests samples of wild blueberry mini muffins, wild blueberry smoothies, and blueberry chutney with goat cheese. The activity was a huge hit with visitors presenting wild blueberries in a variety of creative formats and sharing recipes for inspiration. 
All 1,500 samples were gone immediately, as were 1,200 brochures and 2,000 recipe cards. The exhibition was one of the most successful events of Berlin Food Week, and through the event media platforms reached more than 120,000 additional consumers.
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