Health Care Professionals (HCP’s) are informal, but credible brand ambassadors that can amplify a product’s nutrition messaging to their clients, followers, and readers. This outreach can ensure your products are served in hospitals, nursing homes, even schools.
One of the best ways to reach HCP’s in the German market is to visit health congresses organized by leading associations such as the German Association of Dieticians (VDD) or the German Association for Nutrition (DGE). At each of these two congresses, mk² participated with a visitor booth and through coordination with guest speakers.
For client Amaz!n Prunes, the visitor booth featured healthy snacks prepared with prunes, product information and recipes.
At recent events, mk² partnered with nutritionist and Pilates coach Stephanie Kissing, who gave a presentation about prunes and bone health, and Hannah Frey, a cookbook author, clean eating expert, and social influencer, who spoke about using prunes as a natural sugar alternative.
Each congress attracts between 1,000 to 1,7000 HCP’s and over the years mk² has built a network of hundreds of contacts to promote the health benefits of Amaz!n Prunes.