To increase awareness of Maple from Canada among chefs, mk² partnered with Chefs! the leading gastronomy trade magazine in Germany, a favorite of chefs and food & beverage decision makers. By making Chefs! the official media partner of Maple from Canada, mk² provides regular content for the magazine and participates in sponsored chef competitions and trade shows.
As part of the collaboration, Maple from Canada is a sponsor of Chef! events including “Chefs Trophy Junior” and “Chefs Trophy Ausbildung” as well as a co-exhibitor in the “Chefs! and friends” booth at the Intergastra trade show in Stuttgart. Working with one of QMSP’s Maple Ambassadors Heiko Antoniewicz, a popular chef, cookbook author and coach, Maple from Canada is showcased throughout the events.
As part of the Chefs! family, mk² reaches the publication’s online and offline readership (12,000 print circulation) and builds a strong gastronomy network for client QMSP. Through trade shows and competition sponsorships, Maple from Canada gains increased visibility and inspires leading chefs to feature Maple from Canada in their restaurants.
