mk² client California Walnut Commission (CWC) aspires to provide the food industry with new inspiration for California Walnuts while maintaining focus on the nut’s unique characteristics.
In partnership with Hamburg University of Applied Sciences (HAW), mk² launched a Product Development Seminar, tasking ten nutrition students to create new uses for California Walnuts. The future nutritionists created seven new products: walnut spread with fruit topping, gluten-free egg pasta with walnuts, meringue with walnut filling and either cocoa or yogurt glaze, tofu with walnuts and Persian spices, walnut energy balls, and a vegan mortadella sausage with walnuts.
Thanks to this partnership, CWC owns the formulas for all seven products to use in future industry collaborations. mk² commissioned professional photography of the products for use in B2B marketing materials and trade advertising campaigns.